ChatGPT crossed 1 billion weekly active users, making it the fastest-growing ad channel in history. Competition is still a fraction of what you'd face on Google or Meta, but that won't last. The platform now has three ad formats, custom audience targeting, and reach across 40+ countries. We've been running it since day one.
What started as a narrow US beta has grown into a global ad platform with three formats, custom audience targeting, and a self-serve manager available in over 40 countries. The pace of development has been aggressive, and it's not slowing down.
ChatGPT now processes 2.5 billion prompts every day. When someone types a question, your ad appears inside the answer, matched to the exact intent of that conversation. No other channel gives you that kind of signal. A person is describing their problem in their own words, right before your ad shows up.
CPMs are still well below what you'd pay on Google or Meta. The brands that are in now are building audience data and learning the channel while it's still cheap. That window is open, but it closes a little more every month.
ChatGPT ads aren't a variation on Google or Meta. The targeting works differently, the formats work differently, and advertisers who treat it like an existing channel tend to waste their budget.
Before your ad appears, the user has already described their exact problem in their own words. Not a search query. Not browsing behavior. A full sentence explaining what they need, right now. No other channel gives you that context before the ad is served.
The platform also draws on memory from a user's past conversations, which means targeting gets smarter over time rather than resetting with every session.
Answer cards sit below the AI response with a headline, description, image, and link. Product carousels pull from your catalog and show multiple items in a single unit, built for e-commerce. SearchGPT sponsored results appear when users search directly through OpenAI's search surface.
Ads match the live conversation topic by default. On top of that, you can upload customer lists the same way you would with Google Customer Match, target by US state, DMA, or ZIP code, and layer in platform targeting with automatic advanced matching.
You're not locked into one model. The Ads Manager supports cost-per-click, cost-per-impression, and the newer oCPC objective that lets you bid toward real conversions instead of clicks. We pick the model that fits what you're trying to do and manage the bids from there.
We set up the OAIQ pixel, Conversions API, and one-day view-through reporting before you spend anything. You'll know what's actually converting, not just what's getting clicks.
The platform launched US-only and has since expanded to Canada, 31 European markets, Brazil, and Mexico, with more countries rolling out through the rest of the year. If your customers are outside the US, there's a real path to reaching them here now.
The eligible category list has expanded quite a bit since launch. Industries that were blocked early on are now approved, including financial services and legal in the US. That said, there are still categories that won't make it through. Here's where things stand.
OpenAI's ad policy is actively updated as the platform grows. If you're not sure where your business falls, we'll check eligibility on the first call so you're not guessing.
The platform updates constantly, and a strategy that made sense three months ago may not be the right one today. We stay on top of every change so you're always running the current playbook, not an outdated one.
We confirm your category and geography are approved, figure out which formats fit your product best, and set a test budget with KPIs that actually make sense for a channel at this stage of maturity.
OAIQ pixel, Conversions API, and one-day view-through reporting are all configured before we spend a dollar. If you have a CRM list, we load it as a custom audience so you're not starting from scratch on targeting.
We write creative that fits the conversational format — copy that reads like a helpful recommendation rather than an ad — then launch with controlled budgets and gather real data on what's converting at your target cost.
Once the numbers prove out, we scale — more spend, expanded formats, new geographies. The goal is to grow while CPMs are still low and before the next wave of competitors figures out the channel.
Real clients. Real numbers. No cherry-picked best weeks.
ChatGPT has 1 billion weekly users, three live ad formats, custom audiences, geotargeting, and oCPC bidding. Financial services and legal are now approved in the US. The channel is growing up fast, and CPMs are still well below what you'd pay on Google. Book a call and we'll check your eligibility, figure out the right format for your business, and give you an honest read on whether it makes sense to test right now.
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