ChatGPT Ads · New Channel

Be where your customers
are already asking.

800 million people use ChatGPT every week. Now you can reach them inside the conversation, right when they're asking for exactly what you sell. We were among the first to run it. Get in before your competitors even know it exists.

ChatGPT
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0M
Weekly ChatGPT users
0B
Monthly visits to ChatGPT
#0
Mover advantage. Barely any competition yet.
0%
Intent-driven. Users are actively asking.
The opportunity

The biggest shift in digital advertising since Google Ads.

In February 2026, OpenAI started showing ads inside ChatGPT. By May, the self-serve platform opened to businesses of any size. The ground floor is open. Almost no one is here yet.

ChatGPT delivers one answer per question. Your ad appears inside that answer, matched to the exact intent of the conversation. There is no higher-intent moment in digital advertising.

The brands that get in now will own the channel. We're already running it. Let's get you in early.

How we got here
Feb 2026
Ads launch in ChatGPT for US Free & Go tier users: clearly labeled, contextual to each conversation.
May 2026
Self-serve Ads Manager opens to all businesses. CPC + CPM bidding, no minimum spend, conversion tracking via the OAIQ pixel.
Now
Early-mover window. Low competition, low CPMs, and a chance to learn the channel before it gets crowded.
Next
Expansion incoming. New ad formats, more geographies, and richer targeting are rolling out through 2026.
How ChatGPT ads work

A completely different kind of ad.

ChatGPT ads don't work like Google or Meta. The mechanics are new, the targeting is new, and the people who treat it like old channels will waste their budget.

Targeting
Contextual, not keyword-based

Ads match the topic and intent of a live conversation, not keyword bids. You're reaching what people are actively trying to do.

Format
Clearly labeled & native

Your ad appears at the bottom of the answer, marked sponsored, separated cleanly. Helpful recommendation, not an interruption.

Signal Quality
The highest-intent signal in digital advertising.

Users describe their exact problem before your ad appears. No search query, no browsing behavior — just a person explaining what they need, in their own words, right now.

800M
Weekly users on ChatGPT
Bidding
CPC & CPM — you choose the model

The Ads Manager supports both cost-per-click and cost-per-impression. We select the model that fits your objective and manage bids for efficiency.

Competition level
Low
Early-mover window is open now
Measurement
Full conversion tracking

OAIQ pixel and Conversions API wired up before you spend a dollar. Real outcomes, not just impressions.

Privacy
Privacy-respecting by design

Advertisers never get user data. Only aggregate performance. Ads don't influence ChatGPT's answers. The trust that makes this channel valuable stays intact.

Is it right for you?

We'll tell you the truth.

ChatGPT ads are powerful, but they're not for everyone yet. The channel is still young, and some categories aren't even allowed. Here's the honest breakdown.

✓ Strong fit
Lifestyle, household & consumer goods brands
Local service businesses (home services, trades)
Travel, experiences & hospitality
Digital products, SaaS & online education
Brands that want first-mover advantage in a new channel
✕ Not yet eligible
Healthcare & health claims
Financial & legal services
Alcohol, gambling & regulated substances
Political & advocacy content
Dating & adult content

Category rules are set by OpenAI and expanding over time. Not sure where you fall? We'll check eligibility for you on a quick call. No guessing.

How we run it

Experimental channel.
Disciplined approach.

We treat ChatGPT ads as a high-upside experimental line in your media plan: scoped carefully, measured rigorously, scaled only when the data earns it.

01
Step 01
Eligibility & Strategy

We confirm your category is allowed, define the conversations worth targeting, and set a test budget and KPIs that make sense for an emerging channel.

02
Step 02
Tracking Setup

We install the OAIQ pixel and Conversions API before spending a dollar, so every result is measured properly from the very first impression.

03
Step 03
Launch & Learn

We build creative suited to the conversational format, launch with controlled budgets, and gather real performance data on what converts.

04
Step 04
Scale What Works

When the numbers prove out, we scale spend and expand targeting. We do this while the channel is still cheap and your competitors are still asleep.

Client Results

Don't Take Our Word for It

Real clients. Real numbers. No cherry-picked best weeks.

Get in before
your competitors wake up.

ChatGPT ads are the rare chance to be early to a channel with 800 million weekly users. Book a call and we'll check your eligibility, map the opportunity, and tell you honestly whether it's worth testing right now.

  • Free eligibility check on the first call
  • Senior practitioners who are already running this channel
  • We'll tell you honestly if it's the right fit for your business
  • Early-mover window is open now. Competition is still thin.